The top 3 marketing tools that will dominate in 2023
We are already well into the second month of 2023 (it seems like I just sneezed, and it’s already February!). Already there are massive changes in the marketing landscape that…
Image source: Image by Gerd Altmann from Pixabay
How to use story-telling principles for product descriptions
Here are some story-telling ideas you can use for your business Stories capture our hearts and imaginations. If you remember television advertisements (who still watches television these days? It’s all…
Photo credit: Image by Gerd Altmann from Pixabay
How to Nail Your About Me page
Tell me about yourself without telling me about yourself You’re at a networking event and someone comes up and introduces themselves. They say, “so tell me about yourself.” You pause…
Time is money. Growth and money take time.
How to win in business and influence your bottom line
Make business work for you with one simple change Okay, so the heading and subtitle are a bit “clickbaity” and lifted directly from the classic book “How to win friends…
3 Tips for writing the best Service Page for your website
Not sure how to write service page content? Here’s how you can nail it every time A service page is a part of your website where a customer can learn…
Here’s why Tik Tok is good for your small business
Read on to find out why Tik Tok and small businesses make good sense Not another social media platform, you say. Small business owners have a love/hate relationship with social…
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How to do market research that won’t cost you a cent
Don’t know where to start when it comes to finding your customers’ pain points? Here are some examples and ideas There are many methods of market research (such as quantitative…
Should I have terms and conditions on my website?
Having clear terms and conditions on your website protects your business as well as your customers. Here’s why they’re important. If you’re a small business operating an eCommerce store or…
How to use the 80/20 rule to grow your business
You may have heard the principle that all successful entrepreneurs swear by. Here’s how to use the Pareto Principle for your business. What is the meaning of the Pareto Principle?…
Should you bother with a values statement as a small business?
The values of a business shape its identity. It’s what sets it apart from its competitors and can be a rallying point for any employees you have. Most small businesses…