Here are some story-telling ideas you can use for your business Stories capture our hearts and imaginations. If you remember television advertisements (who still watches television these days? It’s all…
Small businesses can benefit from product story-telling. Here’s an easy formula you can use. Storytelling is not just for authors and its benefits are not just for best-selling books. Stories…
Here's how to encourage your customers to buy from you using tried and true methods Great copywriting uses buyer psychology to entice people to buy. But why do people buy? …
Struggling to create compelling product descriptions that sell? Here are my easy tips. You have probably heard of the saying “sing for your supper”. Ever wonder where that expression came…
Struggling to make your products stand out in a crowded marketplace? Here’s 5 tips on how to compete with big companies and differentiate yourself in a competitive world. You know…
Understanding your customer’s journey is the first step in knowing how to solve their problems or fulfil a need. Here are 3 ways you can promote your product in a…