The top 3 marketing tools that will dominate in 2023
We are already well into the second month of 2023 (it seems like I just sneezed, and it’s already February!). Already there are massive changes in the marketing landscape that…
Here’s why Tik Tok is good for your small business
Read on to find out why Tik Tok and small businesses make good sense Not another social media platform, you say. Small business owners have a love/hate relationship with social…
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How to do market research that won’t cost you a cent
Don’t know where to start when it comes to finding your customers’ pain points? Here are some examples and ideas There are many methods of market research (such as quantitative…
Should you bother with a values statement as a small business?
The values of a business shape its identity. It’s what sets it apart from its competitors and can be a rallying point for any employees you have. Most small businesses…
Here’s how product story-telling can help boost your sales
Small businesses can benefit from product story-telling. Here’s an easy formula you can use. Storytelling is not just for authors and its benefits are not just for best-selling books. Stories…
3 myths about podcasts that keep your business from growing
Here’s why podcasting is a powerful tool with many benefits for your struggling small business. The popularity of podcasts has grown in the last couple of years, particularly spurred on…
7 things you need to beware of with social media eCommerce
7 things you need to beware of with social media eCommerce Social media changed the way we interact with each other and the way we do business. Nothing beats social…
Should you use an influencer for marketing your products?
Here’s why influencer marketing is an excellent tool for competing in a crowded business landscape What is influencer marketing? Influencer marketing is a type of social media marketing that uses…
How to promote yourself without selling
You are an introvert, and you are fiercely passionate about your business and what you do. But the thought of promoting yourself and putting yourself out there sends your stomach…
The top 5 trends in marketing for 2022
The past year has been crazy with the continued threat of COVID19 and businesses having to be agile enough to turn to digitisation. So what’s in store for 2022? I…