How do I attract customers without running a single ad?
You can advertise your business without spending a cent. You just need to find creative ways to attract customers. Here’s how. When you’re a small business or just starting out,…
The top 3 marketing tools that will dominate in 2023
We are already well into the second month of 2023 (it seems like I just sneezed, and it’s already February!). Already there are massive changes in the marketing landscape that…
Time is money. Growth and money take time.
How to win in business and influence your bottom line
Make business work for you with one simple change Okay, so the heading and subtitle are a bit “clickbaity” and lifted directly from the classic book “How to win friends…
Here’s why Tik Tok is good for your small business
Read on to find out why Tik Tok and small businesses make good sense Not another social media platform, you say. Small business owners have a love/hate relationship with social…
Should I have terms and conditions on my website?
Having clear terms and conditions on your website protects your business as well as your customers. Here’s why they’re important. If you’re a small business operating an eCommerce store or…
How to use the 80/20 rule to grow your business
You may have heard the principle that all successful entrepreneurs swear by. Here’s how to use the Pareto Principle for your business. What is the meaning of the Pareto Principle?…
Should you bother with a values statement as a small business?
The values of a business shape its identity. It’s what sets it apart from its competitors and can be a rallying point for any employees you have. Most small businesses…
3 myths about podcasts that keep your business from growing
Here’s why podcasting is a powerful tool with many benefits for your struggling small business. The popularity of podcasts has grown in the last couple of years, particularly spurred on…
What are vision and mission statements, and why do I need them?
Imagine getting up in the morning without a care in the world. You shower, brush your teeth, get dressed, and walk out the door. You look around, wondering should you…
Here’s why chatbots are essential for your business
When you’re purchasing from a business, invariably, a customer will have questions about the product or service to help them make a purchasing decision. A well-designed FAQ section of your…