Should you bother with a values statement as a small business?
The values of a business shape its identity. It’s what sets it apart from its competitors and can be a rallying point for any employees you have. Most small businesses…
Here’s how product story-telling can help boost your sales
Small businesses can benefit from product story-telling. Here’s an easy formula you can use. Storytelling is not just for authors and its benefits are not just for best-selling books. Stories…
Here’s why time management is important for small business owners
Time is the one commodity you can never replace, so use it wisely. Your mental health, physical health, family, and your business, will thank you for it. As a business…
3 myths about podcasts that keep your business from growing
Here’s why podcasting is a powerful tool with many benefits for your struggling small business. The popularity of podcasts has grown in the last couple of years, particularly spurred on…
What are FAQs and why are they important for small business?
Every website needs an FAQ and here are 5 reasons why you need it FAQ stands for Frequently Asked Questions, and they are the questions that potential customers typically ask…
What are vision and mission statements, and why do I need them?
Imagine getting up in the morning without a care in the world. You shower, brush your teeth, get dressed, and walk out the door. You look around, wondering should you…
7 things you need to beware of with social media eCommerce
7 things you need to beware of with social media eCommerce Social media changed the way we interact with each other and the way we do business. Nothing beats social…
Should you use an influencer for marketing your products?
Here’s why influencer marketing is an excellent tool for competing in a crowded business landscape What is influencer marketing? Influencer marketing is a type of social media marketing that uses…
Here’s why chatbots are essential for your business
When you’re purchasing from a business, invariably, a customer will have questions about the product or service to help them make a purchasing decision. A well-designed FAQ section of your…
How to promote yourself without selling
You are an introvert, and you are fiercely passionate about your business and what you do. But the thought of promoting yourself and putting yourself out there sends your stomach…