How do I attract customers without running a single ad?
You can advertise your business without spending a cent. You just need to find creative ways to attract customers. Here’s how. When you’re a small business or just starting out,…
The top 3 marketing tools that will dominate in 2023
We are already well into the second month of 2023 (it seems like I just sneezed, and it’s already February!). Already there are massive changes in the marketing landscape that…
3 Tips for writing the best Service Page for your website
Not sure how to write service page content? Here’s how you can nail it every time A service page is a part of your website where a customer can learn…
Here’s why Tik Tok is good for your small business
Read on to find out why Tik Tok and small businesses make good sense Not another social media platform, you say. Small business owners have a love/hate relationship with social…
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How to do market research that won’t cost you a cent
Don’t know where to start when it comes to finding your customers’ pain points? Here are some examples and ideas There are many methods of market research (such as quantitative…
Should I have terms and conditions on my website?
Having clear terms and conditions on your website protects your business as well as your customers. Here’s why they’re important. If you’re a small business operating an eCommerce store or…
How to use the 80/20 rule to grow your business
You may have heard the principle that all successful entrepreneurs swear by. Here’s how to use the Pareto Principle for your business. What is the meaning of the Pareto Principle?…
Should you bother with a values statement as a small business?
The values of a business shape its identity. It’s what sets it apart from its competitors and can be a rallying point for any employees you have. Most small businesses…
Here’s how product story-telling can help boost your sales
Small businesses can benefit from product story-telling. Here’s an easy formula you can use. Storytelling is not just for authors and its benefits are not just for best-selling books. Stories…
Here’s why time management is important for small business owners
Time is the one commodity you can never replace, so use it wisely. Your mental health, physical health, family, and your business, will thank you for it. As a business…