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Here’s why copywriting is essential for small businesses

5 reasons why you need a copywriter for your small business

Small business owners face a lot of challenges. As a woman business owner, there’s also an extra layer of challenge – taking care of kids, running a household, and sometimes you may even be a caretaker for an aging family member. Recent statistics (December 2020) from the Australian Bureau of Statistics reveal that women spend more time doing household work (whether indoors or outdoors) and caring for children, than men, despite having a full time job. 

What does that mean for women small business owners? It means an incredibly full plate. Running a business is hard work. Often you wear many hats, and critical tasks such as writing the content for your marketing materials fall by the wayside. 

In a digital age, particularly after the pandemic, not having an online presence spells death for any business. And in the digital world, content is king. This is where great copy is a must for your small business.

What is copywriting and why is it essential for my small business?

Copywriting is nothing like the writing you did at school, nor is it business writing. It is a skill that persuades your target client or customer to buy a product you are selling or a service you are providing. It uses buyer psychology to prompt buy-in from your target client or customer. 

A skilled copywriter is the kind of “business bestie” you’d want to have, to help you grow your business. Here are 5 reasons why they are essential for your small business.

1. They help you stand out in a crowded marketplace

A copywriter helps you refine your business message and voice to ensure you are attracting the right customers to your products and services. They also ensure your business messaging is consistent across all your platforms while addressing the specific needs of different audience groups that engage with you on the different platforms. 

2. They help you connect with your customer

Many business owners make the mistake of highlighting who they are, what they do and why, in their marketing material. But here’s a secret – buyers aren’t looking at who you are or your business. They are looking at how you (or your business) can solve their problems. 

A skilled copywriter has been trained in the art of persuasion, and have the tools in their toolbox for connecting with your client emotionally. They understand the customer journey and how to move the customer through the “sales funnel”.

3. They help you get found online easier

An SEO copywriter knows the power of search engine optimisation (SEO) and how to write copy in a way that pleases the Google algorithm. 

There’s some research involved with SEO and though you think you may know what your target audience is searching for, they might actually be searching for a different keyword altogether.

Google also tends to favour websites with lots of content, that are updated regularly. So blog articles with relevant content tends to win the SEO game. And when you’re a busy small business owner wearing many hats in your business, writing a blog on a regular basis becomes a huge challenge. 

What’s more, writing a blog is not as easy as it looks. Often it involves research and skill to keep a customer reading. 

4. They help you grow your brand

A copywriter can help you establish yourself as an authority in your niche. Good content is a must if you want to establish your reputation in the marketplace and to cement yourself as an expert to your audience.

5. They help you achieve all kinds of business goals

There is endless need for copywriting in a business. There are direct mail letters, email marketing, newsletters, social media posts, press releases, to name just a few. And if you want to establish yourself as an expert there is also e-books, whitepapers and case studies that you may need to write.

A good copywriter will help you achieve practically any goal you need to achieve to grow your business.

Ready to grow your business? Contact me and let’s discuss your business goals.