The marketing landscape for small businesses is constantly shifting, fuelled not only by AI-powered technologies such as ChatGPT and other GenAI offshoots such as Bard and Bing Chat Enterprise but…
You can advertise your business without spending a cent. You just need to find creative ways to attract customers. Here’s how. When you’re a small business or just starting out,…
We are already well into the second month of 2023 (it seems like I just sneezed, and it’s already February!). Already there are massive changes in the marketing landscape that…
Not sure how to write service page content? Here’s how you can nail it every time A service page is a part of your website where a customer can learn…
Read on to find out why Tik Tok and small businesses make good sense Not another social media platform, you say. Small business owners have a love/hate relationship with social…
Don’t know where to start when it comes to finding your customers’ pain points? Here are some examples and ideas There are many methods of market research (such as quantitative…
Having clear terms and conditions on your website protects your business as well as your customers. Here’s why they’re important. If you’re a small business operating an eCommerce store or…
You may have heard the principle that all successful entrepreneurs swear by. Here’s how to use the Pareto Principle for your business. What is the meaning of the Pareto Principle?…
The values of a business shape its identity. It’s what sets it apart from its competitors and can be a rallying point for any employees you have. Most small businesses…
Small businesses can benefit from product story-telling. Here’s an easy formula you can use. Storytelling is not just for authors and its benefits are not just for best-selling books. Stories…