How do I attract customers without running a single ad?
You can advertise your business without spending a cent. You just need to find creative ways to attract customers. Here’s how. When you’re a small business or just starting out,…
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How to use story-telling principles for product descriptions
Here are some story-telling ideas you can use for your business Stories capture our hearts and imaginations. If you remember television advertisements (who still watches television these days? It’s all…
Here’s why Tik Tok is good for your small business
Read on to find out why Tik Tok and small businesses make good sense Not another social media platform, you say. Small business owners have a love/hate relationship with social…
3 myths about podcasts that keep your business from growing
Here’s why podcasting is a powerful tool with many benefits for your struggling small business. The popularity of podcasts has grown in the last couple of years, particularly spurred on…
7 things you need to beware of with social media eCommerce
7 things you need to beware of with social media eCommerce Social media changed the way we interact with each other and the way we do business. Nothing beats social…
Here’s why chatbots are essential for your business
When you’re purchasing from a business, invariably, a customer will have questions about the product or service to help them make a purchasing decision. A well-designed FAQ section of your…
How to promote yourself without selling
You are an introvert, and you are fiercely passionate about your business and what you do. But the thought of promoting yourself and putting yourself out there sends your stomach…
The top 5 trends in marketing for 2022
The past year has been crazy with the continued threat of COVID19 and businesses having to be agile enough to turn to digitisation. So what’s in store for 2022? I…
Top 10 reasons why customers buy your product or service
Here's how to encourage your customers to buy from you using tried and true methods Great copywriting uses buyer psychology to entice people to buy. But why do people buy? …
Why is a website is important for a small business?
Here are top reasons why you need a website According to statistics, an estimated 30-40% of small business owners don’t own a website. Why is that? It’s because most small…