Here’s why influencer marketing is an excellent tool for competing in a crowded business landscape What is influencer marketing? Influencer marketing is a type of social media marketing that uses…
When you’re purchasing from a business, invariably, a customer will have questions about the product or service to help them make a purchasing decision. A well-designed FAQ section of your…
You are an introvert, and you are fiercely passionate about your business and what you do. But the thought of promoting yourself and putting yourself out there sends your stomach…
Here are 3 reasons why a business purpose is essential When I was about six years old, I got bored one day and cut out photos of food from a…
5 reasons for adding SEO to your business strategy Many small businesses struggle with getting their business out there and when they do, they often struggle to convert the leads…
The past year has been crazy with the continued threat of COVID19 and businesses having to be agile enough to turn to digitisation. So what’s in store for 2022? I…
Here's how to encourage your customers to buy from you using tried and true methods Great copywriting uses buyer psychology to entice people to buy. But why do people buy? …
Here are top reasons why you need a website According to statistics, an estimated 30-40% of small business owners don’t own a website. Why is that? It’s because most small…
5 reasons why you need a copywriter for your small business Small business owners face a lot of challenges. As a woman business owner, there’s also an extra layer of…
Struggling to create compelling product descriptions that sell? Here are my easy tips. You have probably heard of the saying “sing for your supper”. Ever wonder where that expression came…